Ponentes / Speakers

Guillermo Orozco

Guadalajara (Mexico)


I am Mexican, born in Guadalajara City. Media, education and audience’s studies have been my field of interest. This was why I went to Harvard to grasp the knowhow of Sesam Street directly from its creators. Sometimes I am more involved with television and political economy of media, sometimes I   focus upon audiences and their viewing and learning from screens.    TV fiction is one of my favor subjects; reason why  I am involved in  OBITEL  ( WWW.Obitel.net )  Iberoamerican  Observatory  for TV Fiction,  in which  12 countries are  participating.  We  publish  a yearbook since 2006 (available free at the site)  I am convinced that fiction is another way to tell reality  and that  TV fiction is a wonderful window to observe both viewing, transmitting and  production tendencies in the   media environment. I think that TV fiction is an invitation for transmedia interchange with audiences. I am firmly convince that TV will not disappear ever.   The “televisual” is something that involves all of us , even when much  changes are taking place with how,  when,  or why and with  whom we interact  with televisual products.   You could see my article in this direction written recently with Toby Miller, and published in Media and Communication (2016, Vol 4. Issue 3, pages 99-108).  I work  on MIL  since 40  years ago,  mainly  designing  pedagogical strategies to involve children and adolescents  in questioning what they watch on the screens, pushing them to create  new  contents  and to do  transmedia work  systematically .   Recently I am involved in Audiences’ rights as a core for MIL education.

Tapio Varis

Tampere University – (Finland)

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Professor Tapio Varis is Professor Emeritus of Professional Education, with an emphasis on global learning environments, University of Tampere, Finland, and the UNESCO Chair in Global E-Learning. He is a Principal Research Associate at UNESCO-UNEVOC International Centre for Technical and Vocational Education and Training, and a member of the Governing Board of the UNESCO Institute for Information Technologies in Education, the European Commission Media Literacy Expert Group. He is also the acting President of Global University System (GUS) and a Media and Journalism Scholar at the University of Helsinki. He is a Board Member of the New York based Center for Peace and Media Initiative.

Prof. Varis has held various posts throughout his career, including Rector of the University for Peace (created by the UN) in Costa Rica; Chair of Media Studies in the University of Tampere, Finland; and Director of Tampere Peace Research Institute. He has been visiting professor in many parts of the world, including Mexico, Venezuela, the United States, Spain, and Austria. In 2012 he was Visiting Professor at UNIVATES, Rio Grande do Sul. Prof. Varis has authored approximately 300 scientific articles on topics such as “Global Peace through the Global University System.” His most recent work co-authored with J-M Perez Tornero on “Media Literacy and New Humanism” (UNESCO/IITE 2011) was also published in Spanish “Alfabetizacion mediatica y Nuevo humanismo” in Barcelona 2012. He holds a Masters and Doctor of Social Science from the University of Tampere, Finland.

Claudia Lampert 

Hans Bredow Institut – Hamburg University (Germany)

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Dr. Claudia Lampert studied Education with special emphasis on Media Pedagogy at the University of Lüneburg and at the University of Hamburg, where she gained a doctorate in 2006 with a study on the potential of fictional television programmes for promoting health. She has been working as a research consultant at the Hans-Bredow-Institut since April 1999.

One of her particular research interests and emphases is in the area of media socialisation and media-education. In the context of various projects, she is currently working on the role of digital media in the every-day lives of children and adolescents. She is a member, among others, of the DGPuK expert group media education, of the section Media Educaton within the DGfE, of the GMK, the advisory board of the Erfurt Netcode, an organisation supporting quality online offerings for children, and she is a member of the board of the initiative “SCHAU HIN!”. She also supports the media-pedagogical manifest “No Education Without Media” (German website).

Claudia Lampert is also interested in and researches in the subject area of media-related health communication. In 2006, she gained a doctoral degree with her research on the potentials of fictional tv offerings for health support (key word: entertainment-education). She also works for the  Research and Knowledge Transfer Centre “Media and Health Communication” of the Hans-Bredow-Institut and one of the coordinators of the network “Network Media and Health Communication”, which was launched in 2003. And she is the co-author of the textbook “Gesundheitskommunikation und Medien” [Health Communication and Media] (Fromm/Baumann/Lampert 2011).


José Manuel Pérez Tornero

Universidad Autónoma de Barcelona (Spain)

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José Manuel Perez Tornero is a professor and renowned researcher in the field of Media Literacy Education. He is a Doctor Honoris Causa by the University Aix-Marseille and holds a PhD in Communication Studies. He is the director of the research group on Communication and Education (Gabinete de Comunicación y Educación) supported by the Autonomous Government of Catalonia. The scientific contribution of the group to research is well acknowledged internationally. Prof. Tornero promotes collaboration between researchers  all around the world (Europe, South America, Mediterranean Countries, Africa, USA, and other).

Since 2004, Prof. Tornero has been known as a prominent expert on media and digital literacy. The European Commission invited him to provide his expertise to this line of work in Europe and to join other researchers. He has been a member of the Expert Group on “Media Literacy” of the European Commission, and also of the Expert Group of UNESCO. He has participated in different studies related to the field, and he has developed projects and activities oriented towards the creation of a framework for developing policy advice. Prof. Tornero has collaborated with EAVI, the appointed coordinator for this project, throughout several years on the projects referenced below.


María Lamuedra

Universidad de Sevilla  (Spain)

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María Lamuedra Graván is a Lecturer in the area of Theories of Journalism in the Department of Journalism I at University of Seville. She obtained her PhD in Journalism in Glasgow Caledonian University (UK). Her main research area nowadays is Public Service Media Journalism. She is interested in the interactions and influences that this kind of journalism has on the media, political and social ecosystem on a grand scale, and at the same time in the way it shapes habits, routines and discourses on journalists and viewers. In this area she has taken part in three R+D projects . Currently she leads, at the side of Manuel Ángel Vázquez Medel the R+D project (2013-2016): Relationship dynamics in the face of social change: contexts, content, producers, audiences, and produsers on the TVE and YLE news networks: a comparative study in a context of upheaval in regards to the Welfare State and citizen participation”.

Mark Higham

Film Literacy Europe (UK)

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Mark Higham is a cultural educator and film literacy expert and is Programme Director and founder of Film Literacy Europe. As well as his work for Film literacy Europe acts as a consultant and is working on several other education projects. He has led a range of charities working across film, music, media, education, the arts and broadcasting (including most TV & radio networks in UK). He was Managing Director of Creative Partnerships helping it develop into a €47m a year cultural education programme working in the 36 most deprived areas of England. Mark was CEO of FILMCLUB (now called Into Film) in the UK from 2008-2013, which he established with filmmaker Beeban Kidron and Lindsay Mackie, growing it from 25 to 7,000 schools with 250,000 young people watching and discussing films every week.

Manuel Ángel Vázquez Medel

Universidad de Sevilla  (Spain)

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Manuel Ángel Vázquez Medel is a Professor and Researcher in the field of Literature, Communication and Education at University of Seville. He is the Director of the research group on Theory and Technology of Communication.

He has been President of the Audiovisual Council of Andalusia (2005-2008) and Director of the “Aula Ortega y Gasset” at the Menéndez Pelayo International University (UIMP).

Honorary President of the Andalusian Association of Semiotics, held the Laudatio of Umberto Eco as Doctor Honoris Causa by the University of Seville​.

President of the Academic Committee of the Master in Creative Writing (US) and the Interuniversity Doctorate in Communication (US, UMA, UHU, UCA).

He has been visiting professor in many parts of the world, including France, Italy, UK, Portugal, Argentina, Chile, Mexico, Venezuela and the United States.

Currently he leads, at the side of María Lamuedra Graván the R+D project (2013-2016): “Relationship dynamics in the face of social change: contexts, content, producers, audiences, and produsers on the TVE and YLE news networks: a comparative study in a context of upheaval in regards to the Welfare State and citizen participation”.


Nuria Fernández

Universitat Autónoma de Barcelona (Spain)

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Nuria Fernández García is currently a postdoctoral researcher at the Department of Journalism and Communication Studies of the Universidad Autónoma de Barcelona (UAB).

She holds a degree in Political Science and received her PhD in Communication Studies from the UAB. She also received a certificate of proficiency in Women’s Studies for the Berkeley City College (California).

Her principal research interests are related to the relationship between gender, politics and media, and the general and specific aspects of media literacy and political communication. She has participated as a research member in European, Spanish and Catalan funded projects. Among her several works special mention should be given to Study on Assessment Criteria for Media Literacy Levels (2008-2010), EMEDUS – European Media Literacy Education Study (2012-2014), Transmedia: A New Narrative that involves Communication and Education towards the Future Classroom (2014-2016), and EduMediaLab: Media Lab for Education (2015 – to the present). Fernández-García has participated in scientific conferences in Spain, Portugal, Germany, United Kingdom, United States and Mexico.




Santiago Tejedor

Universitat Autónoma de Barcelona (Spain)

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Journalist, teacher and project manager. Participates in courses, conferences, workshops, research and other initiatives in different countries, especially in Latin America.

His research focuses in “communication and education”, “cyber-journalism” and “travel journalism”. Professor Tejedor has been making lectures worldwide, recently in Dominican Republic, Ecuador, Peru and Paraguay.